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What is an electronic shelf label?

An Electronic Shelf Label (ESL) is a digital display unit employed by retail ans sweets/bakery shops to display product prices, names, and other useful information like Mfg date,best before etc directly on the shelves. Labels are generally networked with a central system using wireless communication so that retailers can easily and quickly update prices and product information for all the shelves from one central software.

ELECTRONIC SHELF LABEL DETAILING

In contrast to old-fashioned paper price labels, Electronic shelf label  employ e-ink or LCD technology that is readable and uses very little power. Electronic shelf label  are employed most frequently in supermarkets, electrical stores, chemists, and now more so in sweets and bakery outlets where there are high levels of frequent price changes or promotions.

DIGITAL PRICE TAGS

Benefits of Electronic Shelf Labels (ESLs)

✅ Real-Time, Automated Price Updates

Electronic Shelf Labels (ESLs) empower sweets/bakery shop  to push price and product updates across thousands of price tags in real-time—centrally and wirelessly. This reduce the manual time for price change on shelves. Electronic shelf labels  enable instant responsiveness to competitor pricing, promotions, and stock availability, ensuring consistency across in-store and online channels.

✅ Enhance Pricing Accuracy and Efficiency

With Electronic shelf label, Sweets/bakery shop gain the ability to:

  • Minimize pricing mismatches between shelf and POS

  • Optimize dynamic pricing strategies

  • Increase customer confidence and satisfaction

  • Align physical stores with online prices for an better experience.

✅ Sustainable & Paperless: Go Green with a Long-Lasting Digital Solution

Converting to Electronic Shelf Labels (ESLs) is not only an intelligent business decision—it‘s also an eco-friendly one. ESLs reduce the endless cycle of printing, replacing, and throwing away paper price labels, saving thousands of pieces of paper annually for one retail store

✅ Smart Promotions: Plan Discounts and Offers Directly on the Shelf

Electonic Shelf Labels (ESLs) make promotions easier, smarter, and more effective. Retailers can pre-program discounts and time-limited offers, so price updates show up automatically and exactly when required, directly on the shelf.

  • Automated Scheduling Pre-plan flash sales, holiday promotions, and daily discounts. Electronic shelf label show updates at the programmed moment—no human intervention, no lag.
  • Real-Time Targeting Respond rapidly to trends in the market or competition pricing by refreshing offers on every shelf with a few clicks.
  • The Grabbing Features Emphasize sale products with flashing LEDs or digital icons, concentrating buyers’ attention on bargains at the point of decision.
  •  Most Sales Opportunity Harness dynamic pricing to maximize margins and sell-through faster, all while keeping customers informed and interested.

Make your promotions work harder for you—with intelligent, automated shelf-level updates that drive sales and save time.

✅Error-Free Labelling: No More Manual Pricing Errors

With Electronic Shelf Labels (ESLs), pricing mistakes and wrong tag matches are history. Prices get centrally updated and real-time, so each product shows the correct price at the correct time—on all shelves.

✅ No more manual updates

✅ No human error

✅ Total price accuracy

Gain customer confidence and simplify store operations with flawless, automated labeling.